Hello RCU Members. I want to take a moment to introduce myself and let you get to know me a bit. My name is Rudy Pereira (pronounced Per Era, but feel free to call me Rudy), and I'm excited to be the new CEO of RCU.

I moved to Eau Claire, WI most recently from Chicago, IL where I spent the last six years. Prior to that, I spent most of my young and adult life in Los Angeles, CA. The past six years in Illinois has helped prepare me for Wisconsin winters. I have had a fondness and desire to move to Wisconsin since the mid 90's. During the 1994 Rose Bowl, I met the most wonderful people from Wisconsin when the Badgers were playing the UCLA Bruins. I was so impressed by the people that I told my wife and children that one day we would move to Wisconsin. Here we are!

I come from an extensive Credit Union background, having served in the industry for 21 years. In Chicago, I was Senior Vice President of Operations and Technology at Alliant Credit Union, the sixth largest credit union in the country. At Alliant, my focus was long-term strategic planning, product development, organizational process improvement, innovative channel development, and membership growth. RCU is poised for growth, and I am excited to be given the opportunity to lead an organization that is so well established and respected.

In my spare time, I am an avid reader and also enjoy golfing and sports of any kind. My wife and I have three grown sons. We look forward to getting to know this new area and all it has to offer.

I have a passion for member and community service and strongly believe that a member-owned, not-for-profit financial institution is the ideal financial institution that does provide the Member with the greatest value and service. As an organization, we are committed to making the lives of our Members and the people in our communities even better.

If you have any suggestions, please call me at 715-833-8105 or 1-800-341-9911 ext. 8105.

Sincerely,
Rudy Pereira, CEO