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Woman running at Rock the Riverfront Woman running at Rock the Riverfront

Rock the Riverfront

Rock the Riverfront Featuring The Charity Classic has gone virtual for 2020! Run anytime from June 27  - July 12

Rock the Riverfront featuring the Charity Classic has gone virtual!

Run or walk for a Reason! The RCU Foundation is transitioning the 2020 Rock the Riverfront featuring the Charity Classic event to a virtual race. This will be a first for us, in the 26-year history of our event, but we made the decision with your safety in mind as a result of the current environment created by COVID 19.

2020 Registration

Register early to receive a discount! Participants will receive a charity vote, t-shirt, and medal. Registration will be open through June 27 at 11:59pm. We're keeping our tradition and making it easy for the whole family to participate by offering adult and youth race options. Participants will be mailed their t-shirt and medal at the end of July.

Adult Races

  • Early registration now through June 14
    • 10K and 2 mile $30
  • Registration June 15 – June 27
    • 10K and 2 mile $35

Youth Race

  • Registration now through June 27
    • Any distance $20

2020 Charities

Each year, three charities receive Rock the Riverfront proceeds. Funds are distributed according to the number of votes each charity receives, with the first place winner receiving $15,000, the second place winner receiving $7,500, and the third place winner receiving $5,000. Each registration includes one charity vote. The RCU Foundation remains committed to the $27,500 donation and your support is needed. Mental health and domestic violence have emerged as two prevalent issues during the global pandemic and the event is providing support to these organizations at a critical time.

This year’s charities are:

Event Schedule

Participants will be able to complete their race anytime and anywhere between June 27-July 12. 

Want to run the real course? Get your maps here:

Participants have the option to record their times online by July 13 and have a chance to win cool prizes!


The 4th annual Market & Johnson Rock Hunt will still take place starting June 22…stay tuned for details!

Platinum Sponsor

Allied Solutions Logo  

Gold Sponsors

Access Security Logo CUNA Logo
NCR Logo Mayo Health Systems
market and johnson  


Silver Sponsors

D Hilton Logo Case Financial Logo
Deluxe Logo JAMF Logo
Mortgage Cadence Logo Radian Group Logo
Ruder Ware Logo Visit Eau Claire Logo


Friends Sponsors

5 Star Telecom

Factual Data

NBS Inc.



In-Kind Sponsors