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Rock the Riverfront Early Bird Pricing

Register now for the RCU Foundation’s Rock the Riverfront featuring the Charity Classic. Early bird registration offers the lowest participation prices and is available through April 4.  Rock the Riverfront will celebrate 27 years of running and walking for a reason. The event takes place virtually June 5-28 allowing runners/walkers to set the stage for their own adventure and participate from anywhere they choose. Registration is available at rcu.org/Race.

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Early bird prices are $15 for youth ½ mile race and $35 for the 10K and 2 mile races. Prices will increase by $5 after April 4. All registered participants receive a free t-shirt, finisher medal, bib, results posting, and one free charity vote.

Proceeds for the event will go to three partner charities: Chippewa Valley Theatre Guild, Heyde Center for the Arts, and Northern Star Theatre Company. Registered participants receive one free vote at the time of registration; additional votes can be purchased at $2 each. The charity with the most votes will receive $15,000, second place will receive $7,500, and third will receive $5,000.

New for 2021, we have partnered with RunSignUp and the RaceJoy app for an enhanced registration and race experience. We are also offering two fun race swag boxes: 

  • Classic Race Box includes a t-shirt, finisher medal, bib, charity vote, and results posting. Early Bird 10K and 2 mile are $35; Youth 1/2 mile is $15.
  • Royal Race Box includes all the goodies from the Classic Race Box along with sunglasses and additional surprises. Early Bird 10K and 2 mile are $45; Youth1/2 mile is $20.

With early bird registration, you'll receive your race box in the mail by early June! Visit our store to purchase additional charity votes, a NEW exclusive stainless steel double-wall vacuum insulated Rock the Riverfront water bottle, and additional 2021 t-shirts!


Rock the Riverfront featuring the Charity Classic offers beautiful course suggestions and some safe socially distant activities.  In May we will hold a Chalk Your Walk contest and in June your favorite Rock Hunt and a new youth Rock Hunt is back, brought to you by Market and Johnson. You also have the opportunity to benefit three organizations at a time they need it most. We hope you join us virtually!