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Rock the Riverfront Early-Early Bird Registration

November 22, 2019 | Written By: Jennifer McHugh | Director of Public Affairs & Financial Education

Eau Claire, WI – Register now for the RCU Foundation’s Rock the Riverfront featuring the Charity Classic. Early-early bird registration offers the lowest participation prices and is available through December 2.  Rock the Riverfront featuring the Charity Classic will celebrate 26 years of running and walking for community causes. The event takes place on Saturday, June 27, 2020 in downtown Eau Claire’s Phoenix Park, and includes a 10K and 2 mile run/walk, ½ and ¼ mile youth races, family games, and food trucks. Registration is available at

Early-early bird prices are $10 for youth races and $25 for the 10K and 2 mile races. Youth teams can participate for $15 per person and adult teams can register for $30 each. Prices will increase by $5 after December 2. All registered individual or team participants receive a free t-shirt, meal ticket, and one free charity vote.

Proceeds for the event will go to three partner charities: Family Support Center, National Alliance on Mental Illness Chippewa Valley, and New Horizons Shelter and Outreach Centers. Registered participants receive one free vote at the time of registration; additional votes can be purchased at $2 each. The charity with the most votes will receive $15,000, second place will receive $7,500, and third will receive $5,000.

New for 2020, registration options include a virtual race. There are so many great run/walks to choose from in the Chippewa Valley. The virtual race option makes it easy to select Rock the Riverfront featuring the Charity Classic and support the three charities. Registration includes a free charity vote; t-shirt and finisher medal will be mailed to virtual run/walkers.

Rock the Riverfront featuring the Charity Classic offers beautiful running routes, plenty of family fun, and the opportunity to benefit three organizations that are making a positive impact in the communities Royal Credit Union serves. Runners and non-runners alike won’t want to miss this event.


About the RCU Foundation

The RCU Foundation (Foundation) was established in 2012 to support organizations and initiatives in communities where Royal Credit Union operates in western Wisconsin and eastern Minnesota.  The Foundation focuses on large-scale, capital projects that help build community and create the spaces where people come together. Focus areas include education, health, and the arts. The Foundation hosts the annual Rock the Riverfront-Charity Classic event in Eau Claire and co-hosts the Prairie Burn Music Festival in Hudson. Currently, it has awarded over $3 million in grants. Contact for more information.