Receives Diamond Awards For Outstanding Marketing, Business Development Achievements
Eau Claire, WI – Royal Credit Union, serving northern Wisconsin and the Twin Cities metro area, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 30 categories ranging from advertising to community events and beyond.
Royal Credit Union won the financial education category for its entry, entitled Social Media Q & A videos. The videos were created based on questions the credit union received via social media. The videos were produced to be short and informative. Royal also received an award in the Print Campaign category for its entry, entitled Black Friday Newspaper Insert. The campaign featured special rates on certificates and no processing fee on prepaid Visa gift cards. The ads ran in the Thanksgiving day edition of local newspapers.
“The credit union industry has no shortage of marketing and business development talent, but, as the name of the prize suggests, these professionals shine the brightest,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Bold, inventive and fearless in the face of uncertainty, the 2017 Diamond Award winners inspire us to aim higher and try new approaches.”
Award winners were recognized at the council’s 24th annual conference held March 29-April 1 in San Antonio, Texas. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.
About Royal Credit Union
Royal Credit Union is a federally insured credit union serving over 180,000 Members with 25 full service offices. Royal is driven by a core ideology which is built on strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 23 counties in Western Wisconsin or 12 counties in Minnesota. Counties served in Wisconsin include Adams, Barron, Buffalo, Burnett, Chippewa, Clark, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Olmsted, Ramsey, Scott, Wabasha, Washington, and Winona. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit rcu.org or call Royal Credit Union at 1-800-341-9911 for more information.
About CUNA Marketing & Business Development Council
The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of seven CUNA Councils, a network of thousands of credit union professionals nationwide. For more information, visit www.cunacouncils.org.