Run for it.

Featuring the Charity Classic you know & love, and 153% more family fun

rock the riverfront

See you on June 24, 2017! 10K Walk/Run  2 Mile Walk/Run  ½ and ¼ Mile Children's Race  Family Fun

Activities Food and More…


Get Registered

The RCU Foundation Rock the Riverfront, featuring the Charity Classic is your favorite event, bigger & better than ever! If you’re looking to pound the proverbial pavement, you can still enjoy one of the Chippewa Valley’s prettiest running routes. And, if you’re not a runner, there are still plenty of reasons to head to Phoenix Park to help the Royal Credit Union Foundation raise money for a great cause.

Plan to spend the day with us!

  • 10K and 2 mile walk/run, kids’ races (registration includes a T-shirt, a charity vote, and a meal ticket!)
  • "No-K” for Non-runners (see details below!) 
  • Music
  • Family Games (inflatables, a photo booth, a money-grab vault, face-painting, and more!)
  • Food Trucks (Gordo’s Mexican, Bubbles Barbeque)

And the “charity” part is bigger & better, too! Proceeds from the event will go to:

  • Feed My People Food Bank, Eau Claire
  • Boys & Girls Club, Chippewa Falls
  • Huey’s Hideaway Children’s Museum, Medford/Colby

All three will benefit, but YOU get to choose our big winner! If you register for one of the races, you will receive one free vote at the time of registration. Addtional votes can be purchased to help the Charity of your choice win the big prize.

  • First place - $15,000
  • Second place - $7,500
  • Third place - $5,000


New this year for non-runners – the No-K!

Yep, that's right, all you "non-runners," here's your chance to have some fun! All registered participants receive a free t-shirt, meal ticket, and one free charity vote. You'll be invited to line up on the start/finish line and celebrate.

In addition to our beloved race we are adding many activities that will be fun for the entire family. Runners and non-runners alike will enjoy a day in Phoenix Park with fitness, food, and fun, for the whole family.

This is going to be a year you won’t want to miss!

2016 Charity Classic Details

A total of 625 men, women, and children participated in the Charity Classic on October 8, 2016. On behalf of the Royal Credit Union Foundation and our commitment to creating a positive impact in the communities we serve, we made a total gift of $25,000 to Beaver Creek Reserve.

The Charity Classic has been held annually by Royal Credit Union since 1994, and has donated over $227,000 to area charities. It is our goal to make this event even better and give even more back to the communities we serve.



Royal Credit Union | Charity Classic Photos