Run, walk, bounce or bop for it.

Join us Saturday, June 23, 2018. Register today!

The RCU Foundation's Rock the Riverfront is your favorite event, bigger & better than ever! Run or walk one of the Chippewa Valley's most beautiful routes. Also enjoy fun, family activities in Phoenix Park, downtown Eau Claire.


All registered participants receive a free t-shirt, meal ticket, and charity vote.

Race route maps: 10K and 2 Mile.

10K & 2 Mile
$20 Early-Early Bird thru Nov. 27, 2017
$25 Early Bird thru May 12, 2018
$35 Pre-registration thru June 19
$40 after June 19

No running or walking, just a fun activity!
$15 Early-Early Bird thru Nov. 27, 2017
$20 thru June 23, 2018

Youth Races (up to age 12; not timed)
$5 Early-Early Bird thru Nov. 27, 2017
$10 thru June 23, 2018

NEW this year – TEAM options, get a custom shirt with team name, biggest team will win a party prize!

10K & 2 Mile
$25 Early-Early Bird TEAM option thru Nov. 27, 2017
$30 Early Bird TEAM option thru May 12, 2018
$40 Pre-registration TEAM option thru June 1

$20 Early-Early Bird TEAM option thru Nov. 27
$25 TEAM option thru June 1

Youth Races (up to age 12; not timed)
$10 Early-Early Bird TEAM option thru Nov. 27, 2017
$15 TEAM option thru June 1, 2018

  • Your chance to win $500!  The Rock Hunt, sponsored by Market & Johnson, will start June 18.  Clues will be posted at our charity partner locations each morning and on the Royal Credit Union Facebook page in the evening.  Watch our social media for more details. *Royal Credit Union Team Members and their immediate family members are not eligible.
  • Live Music by UWEC Jazz
  • Inflatables, dunk tank, face-painting, sign making, cash grab booth. Many are FREE!
  • Food Trucks: A variety of trucks...and this year a few more healthy options.

Food truck


Help us help our communities. Proceeds from the event will go to The King's Closet, Literacy-Chippewa Valley, and Whitehall Public Library:

All three will benefit, but YOU get to choose the big winner! Get one free vote with race registration. Additional votes can be purchased to help the charity of your choice win the big prize.

  • First place - $15,000
  • Second place - $7,500
  • Third place - $5,000

Friday, June 22, 2018
4:30-6:30pm Pre-registration Packet Pick-up at Royal Credit Union Corporate Center, 200 Riverfront Terrace, Eau Claire

Saturday, June 23, 2018
8:00am Registration and Pre-registration packet pick up
9:00am 10K Run/Walk (Race Route)
10:30am 2 Mile Run/Walk (Race Route)
11:00am No-K “No-Race” Race
11:15am ½ Mile Youth Race
11:25am ¼ Mile Youth Race
9am-1pm Family games, food trucks, live music, and more!

Tips for the day-of event:


Rock the Riverfront is a charity event; no refunds will be issued.

  • Day-of registrations end 30 minutes before each race.
  • Bag drops will be available at no charge for participants.
  • Awards will be given at the end of each race.
  • Strollers, slower walkers and dogs please line up at the back.
  • Parking will be available in the parking ramp on the North side of the Royal Credit Union Corporate Center and the Municipal Parking Ramp between Farwell and Barstow Streets.

If you would like to sponsor Rock the Riverfront for 2018, please contact us.


We are seeking community volunteers to help make our 2018 Rock the Riverfront a success! No experience is needed and all volunteers will receive a free t-shirt and a free meal ticket. Learn more and get signed up today for one of the many positions we have available.