November 13, 2025
EAU CLAIRE, Wis. – Royal Credit Union’s (Royal) Money Donuts® podcast was awarded at the Marketing Association of Credit Unions (MAC) annual conference as one of the most impactful and creative credit union marketing projects and campaigns across the nation. This year's ceremony, held in Fort Lauderdale, Florida, was a celebration of the power of bold ideas and teamwork in driving credit union success. A record-breaking 458 entries from nearly 100 credit unions across the country were carefully reviewed by a panel of expert judges, recognizing the campaigns that made waves with their creativity, strategic vision, and member impact.
Royal Steals the Spotlight Under the Florida Sun:
Royal Credit Union’s Money Donuts® podcast earned a Silver MAC Award in the Financial Wellness category. The podcast blends financial education with fun, aiming to make listeners smile while learning new ways to think about money. Each episode features Royal team members and subject matter experts sharing insights that promote financial well-being through relatable, informative conversations. Money Donuts® is available on all major podcast platforms, with full video episodes on Royal’s YouTube channel. Listeners can stay up to date on the latest Money Donuts® episodes and behind-the-scenes content by following the podcast on Facebook and Instagram.
“We’re honored and excited that Money Donuts® has received national recognition from the Marketing Association of Credit Unions,” shared James Plendl, Royal Marketing Content Supervisor. “Our goal has always been to make financial education engaging and approachable, and this award reinforces that we’re making a difference. We’re grateful to our listeners and the MAC organization for celebrating the creativity and passion behind our podcast.”
The Winning Formula for Credit Union Marketing:
“These MAC awards showcase the exceptional marketing strategies that credit unions are using to better serve and engage their members,” says Andrea Finn, Chair of MAC. “This year’s conference had a true Margaritaville spirit—where passion, innovation, and connection came together to celebrate the best in credit union marketing. It’s all about enjoying the journey, sharing ideas, and raising a glass to the creativity that keeps our movement strong.”
About the Marketing Association of Credit Unions:
The Marketing Association of Credit Unions (MAC) was created in 1986 by Marketers for Marketers and is dedicated to supporting and advancing the marketing and communications efforts of credit unions. Through educational programs, networking opportunities, and recognition of excellence, MAC strives to enhance the effectiveness of its members and promote the credit union difference. For more information about MAC and the annual awards, please visit Marketing Association of Credit Unions (macnetwork.org)
About Royal Credit Union:
Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit rcu.org or call 800-341-9911.
