March 5, 2025
EAU CLAIRE, Wis. – Royal Credit Union (Royal) was among 180 credit unions nationwide named as winners of the prestigious Diamond Award. The Diamond Awards recognize the top credit union marketing efforts from across the US and are presented at the America’s Credit Unions Marketing, PR, and Business Development conference. Royal received the Category’s Best Award in the Content Marketing Category showcasing Royal’s Money Donuts podcast and the related social media and YouTube content.
James Plendl, Royal’s marketing content supervisor, accepted the award on behalf of the Royal’s marketing team. “We are so proud of this accomplishment!” said Andrea Finn, Royal’s marketing manager. “A special thank you goes to our Money Donut hosts - Steve Dayton, Cooper Larson, Alexis Roux-Seboe, and James Plendl along with many other Royal team members that have played a part in the success of our Money Donuts podcast.”
The Marketing, PR & Development Council of America’s Credit Unions published the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted 1,400 entries for the prestigious awards. In all, 180 organizations from 42 states were selected as winners.
"We are truly thrilled to celebrate Royal and the other Diamond Award winners with such a prestigious recognition," said Lesli Bishop, Co-Chair of the Diamond Awards and chief marketing officer at Family Savings Credit Union. "These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry."
For more than 30 years, the Diamond Awards have celebrated the excellence in credit union marketing.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,000 credit union professionals. For more information, visit americascreditunions.org/councils.
About Royal Credit Union
Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit rcu.org or call 800-341-9911.
