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Royal Credit Union Breaks Ground on New Altoona Office

September 8, 2021

Eau Claire, WI – Royal Credit Union (Royal) celebrated the groundbreaking for its new Altoona office on September 8. The new location will be a full-service Royal office with approximately 4,200 square feet of space and an easily accessible drive-up, ATM and parking lot. It will feature the latest technology and a lobby designed to enhance privacy and create a comfortable environment for Members to ask questions and seek advice on their personal financial matters. The office is planned to open in spring 2022.

RCU team Members at the groundbreaking holding shovels

After completion, Royal will convert its current Eau Claire North Office on Birch Street to a mortgage operations center and relocate retail office operations to the new Altoona Office location. While the Birch Street location will centralize mortgage operations, Royal will continue to make it easy for its Members by offering access to mortgage lenders in multiple offices and communities.  

“We are committed to providing value to our Members by offering excellent service and highly competitive products,” said Brandon Riechers, President/CEO of Royal Credit Union. “This new office location will allow our Members to receive in-person services in a convenient, easily accessible location. While we have always been a close neighbor, we are thrilled to officially join the Altoona community and be a part of the continued growth of the River Prairie development.”

The groundbreaking was hosted by the Eau Claire Area Chamber of Commerce. Event speakers included Altoona Mayor, Brendan Pratt, Eau Claire County Board Chair, Nick Smiar as well as Royal executives and board members.


Royal is working with River Valley Architects and Market & Johnson on construction of the facility. The new office will be located at the intersection of Blazing Star Boulevard and River Prairie Drive in Altoona, WI. The property is adjacent to Woodman’s Gas & Lube Center. Royal’s current Eau Claire North office will continue to operate as usual until the new Altoona office opens. Updates and additional information about the construction of the new Altoona office can be found at

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 230,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit or call Royal Credit Union at 800-341-9911 for more information.

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