Man and wife running at Rock the Riverfront

Rock The Riverfront

Rock the Riverfront featuring the Charity Classic is raising the curtain, supporting the arts, and letting you set the stage for your own adventure!

Run or walk for a reason! Run anytime from June 5  - June 28.

The RCU Foundation is keeping the 2021 Rock the Riverfront featuring the Charity Classic event a virtual race which means you can run, walk, bounce or skip whenever and wherever you would like!

Pricing Information


Classic Race Box

(Receive shirt, medal, bib, charity vote, and results posting)


Regular Prices

  • 10K & 2 Mile $40
  • Youth ½ Mile $20

Regular prices through June 26th

Royal Race Box

(Receive Classic Race Box items + sunglasses and additional goodies)


Regular Prices

  • 10K & 2 Mile $50
  • Youth ½ Mile $25

Regular prices through June 26th


Whether you participate in the run/walk part of this event or not you can help support charities in other ways this spring.

Classic Rock Hunt

Our Classic Rock Hunt is back and starts on June 21. As usual, the rock could be hidden in any of the counties where our partner charities are located! The first person to find the Classic Rock Hunt rock will be awarded the $500 prize. Learn more and read the rules below.

Click for more details | Click for official rules

Rock Image


Youth Rock Hunt

We are adding a new Rock Hunt just for kids to our 2021 event! The Youth Rock Hunt gives kids and families the opportunity to find one of eighteen small rocks and win a Piggy Bank filled with $40. There are three rocks hidden in each of the following communities; Eau Claire, Chippewa Falls, Menomonie, Rice Lake, Colby, and Whitehall for a total of 18 rocks. The Youth Rock Hunt starts on June 11 and will end on June 19.

Click for more details | Click for official rules

Youth Rock Image

Both Rock Hunts are sponsored by:Market and Johnson Logo


Coloring Contest

Our coloring contest ran from March 8 to March 19 and was a blast. Read more about the contest and the winners here. Feel free to print out the coloring sheet just for fun below.


Chalk your Walk

Thank you to everyone that participated in our Chalk Your Walk contest! We loved seeing all the amazing drawings and creative art work. Watch our social media channels to see photos of the entries.



Help us help our communities. Proceeds from the event will go to:

All three will benefit, but YOU get to choose the big winner! Get one free vote with race registration.

  • First place - $15,000
  • Second place - $7,500
  • Third place - $5,000

Transunion Logo

Schedule and Course Map Options

Our virtual race is designed with each participant's health and safety in mind. Please practice safe social distancing while racing.  To qualify for place medal awards, run the official route using the RaceJoy app to measure your distance and time when it’s most convenient for you between June 5-28.

View interactive course maps here

Finisher Medals

All participants who finish the run/walk will receive a finisher medal.

Also, 1st, 2nd, and 3rd place award medals will be given to the top male and top female 10K & 2 Mile finishers* in the following age categories: 0-10, 11-13, 14-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70-79, 80+.

For the youth ½ mile race, 1st, 2nd, and 3rd place award medals will be given to the top male and top female finishers in the following age categories: 0-6 and 7-12.

Participants who register by April 4 will receive their race packets, including finisher medal and t-shirt by June 5. Those who register after April 4 will receive their packets in late July. Race awards will be mailed to winners in late July.

*To qualify for Age Group and Overall Awards you must run the official course and use the RaceJoy App and submit your results through the RaceJoy App.  If you do not use RaceJoy during your run or do not use it properly, you cannot be considered for awards. 


We are working to finalize our 2021 sponsors. If you would like to sponsor, contact us at

2021 Platinum Sponsors

Allied Solutions Logo
market and johnson logo
OpenLending Logo
PacBasic Logo


2021 Gold Sponsors

Access Security Logo
Visit Eau Claire Logo


2021 Silver Sponsors

AssurancePlus Logo
Case Financial Logo
D Hilton Logo
Mortgage Cadence Logo
Radian Logo
RuderWare Logo
Transunion Logo


2021 Friend Sponsors

Color Path Logo
Scheels Logo