Woman running at Rock the Riverfront Woman running at Rock the Riverfront

Rock the Riverfront

Rock the Riverfront Featuring The Charity Classic has gone virtual for 2020! Run anytime from June 28  - July 12

Rock the Riverfront featuring the Charity Classic has gone virtual!

Run or walk for a Reason! The RCU Foundation is transitioning the 2020 Rock the Riverfront featuring the Charity Classic event to a virtual race. This will be a first for us, in the 26-year history of our event, but we made the decision with your safety in mind as a result of the current environment created by COVID 19.

2020 Registration

Registration closed June 28 at 11:59pm. Shirts and medals will be mailed late July.

2020 Charities

Each year, three charities receive Rock the Riverfront proceeds. Funds are distributed according to the number of votes each charity receives, with the first place winner receiving $15,000, the second place winner receiving $7,500, and the third place winner receiving $5,000. Each registration includes one charity vote. The RCU Foundation remains committed to the $27,500 donation and your support is needed. Mental health and domestic violence have emerged as two prevalent issues during the global pandemic and the event is providing support to these organizations at a critical time.

This year’s charities are:

First Place, 49% - Family Support Center of Chippewa Falls
Visit their website   |   Watch the video

Second Place, 40% - National Alliance On Mental Illness Chippewa Valley
Visit their website   |   Watch the video

Third Place, 11% - New Horizons Shelter and Outreach Centers in Whitehall
Visit their website   |   Watch the video


Event Schedule and Course Map Options

Our virtual race is designed with each participant's health and safety in mind.  Use your favorite fitness tracking device or app to measure your distance and time when it is most convenient for you between June 27-July 13. 

By June 29, those who register for the 10K or 2 Mile will receive an email with a personalized link to follow and enter their race time. Youth registrations do not have a race time option. Share your time before the deadline on July 13 and have a chance to win a prize! A personal results link will be emailed from our race timer partner (watch for a message from noreply@mtecresults.com).

Please practice safe social distancing while racing. Enjoy our current official race route, explore a former route of this historic race, or try a new route! Check out the options below, or complete your distance anywhere in the world!



  • Facebook Contests
  • Youth Activity BINGO Challenge: Be active and earn a chance to win prizes!
    Click the link to view and print a fun activity challenge to help kids gear up for race day. Kids through age 12 can follow instructions for fun tasks, such as “Hop Like a Frog” and “Have a Dance Party!” Color in each square as the activity is completed. Once ALL squares are filled in, email a photo of the completed sheet, with subject line “BINGO” to foundation@rcu.org to be entered to win a prize!

Thank-You Video to 2020 Sponsors



Platinum Sponsor

Allied Solutions Logo  

Gold Sponsors

Access Security Logo CUNA Logo
NCR Logo Mayo Health Systems
market and johnson  


Silver Sponsors

D Hilton Logo Case Financial Logo
Deluxe Logo JAMF Logo
Mortgage Cadence Logo Radian Group Logo
Ruder Ware Logo Visit Eau Claire Logo


Friends Sponsors

5 Star Telecom

Factual Data

NBS Inc.



In-Kind Sponsors