Rock the Riverfront Runners and logo

Rock the Riverfront featuring the Charity Classic

Join us Saturday, June 24, 2023! The Royal Credit Union Foundation is proud to support three workforce development organizations through our Rock the Riverfront Event.

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Rock the Riverfront featuring the Charity Classic

The RCU Foundation’s Rock the Riverfront featuring the Charity Classic has something for everyone! Run or walk one of the Chippewa Valley’s most beautiful routes. Also enjoy fun, family activities in Phoenix Park, downtown Eau Claire. Proceeds from the 2023 event will benefit three workforce development organizations: Junior Achievement of Wisconsin Northwest Area, L.E. Phillips Career Development Center, and Workforce Resource, Inc. 


In-person registration includes shirt, sunglasses, bib, food truck meal ticket, charity vote, and chip timing with results posting and place medals!

Virtual registration includes shirt, sunglasses, bib, and charity vote. All items will be shipped after June 24 free of charge!

Prices are set by race distance - 10k, 2 Mile, 1/2 Mile Youth, 1/4 Mile Youth - the price is the same to participate in-person or virtually. 

The first 50 people to register will receive an exclusive Rock the Riverfront 23-ounce stainless steel water bottle valued at $25. Water bottles will be distributed with other race materials at packet pick-up or by mail for virtual participants.

If you have any questions about this race, please email us at


Early Bird Pricing: January 9 - February 28

  • 10K & 2 Mile $30
  • Youth ½ & ¼ Mile $15

Royal Pricing: March 1 - May 31

  • 10K & 2 Mile $35
  • Youth ½ & ¼ Mile $15

Classic Pricing: June 1 - June 22

  • 10K & 2 Mile $40
  • Youth ½ & ¼ Mile $15

Walk-in Pricing: June 23-24

  • 10K & 2 Mile $45
  • Youth ½ & ¼ Mile $15

Learn More About Rock The Riverfront 2023


Help us help our communities. Proceeds from the event will go to:

All three will benefit, but YOU get to choose the big winner! Get one free vote with race registration. Additional votes can be purchased to help the charity of your choice win the big prize.

  • First place - $15,000
  • Second place - $7,500
  • Third place - $5,000

Event Day Logistics

Friday, June 23, 2023

4:30-6:30 p.m. Pre-registration packet pick-up at Royal Credit Union Corporate Center, 200 Riverfront Terrace, Eau Claire

Saturday, June 24, 2023

7 a.m. Registration and Pre-registration packet pick up
8 a.m. 10K Run/Walk 
10 a.m. 2 Mile Run/Walk 
11 a.m. ½ Mile Youth Race
11:15 a.m.  ¼ Mile Youth Race
8 a.m. -12:30 p.m. Family games, food trucks, and more!

Course Maps

Race routes start and end in Phoenix Park and feature beautiful downtown Eau Claire. 

Additional Tips:

  • Parking will be available in the Galloway Street parking ramp located on the north side of the Royal Credit Union Corporate Center and the municipal parking ramp between Farwell and Barstow Streets (next to the Lismore Hotel.)
  • Walk-in registration ends 30 minutes before each race.
  • A bag drop will be available at no charge for participants.
  • Walkers and people with strollers or dogs are asked to line up at the back.
  • Awards will be given at the end of each race.

Medals and Awards

In-person participants with fastest times in their age group will win a medal!

For in-person races, 1st, 2nd, and 3rd place award medals will be given to the top male and top female 10K and 2 Mile finishers in the following age categories: 0-10, 11-13, 14-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70+

ALL youth ½ mile and ¼ mile race participants will receive a youth finisher medal. 


In addition to the race, Rock the Riverfront has some great activities for runners and non-runners to enjoy. In June we will hold our Youth and Classic Rock Hunts.  On the day of the event, Phoenix Park will be filled with food trucks, inflatables, kid’s carnival games, face painting, a balloon artist, a dunk tank, Punch-A-Prize, and a cash grab booth.  We can’t wait for the whole family to join us for all the fun while raising money for a great cause. 


image of coloring contest

Rock the Riverfront Youth Coloring Contest

The Rock the Riverfront Youth Coloring Contest starts on February 20 and runs until March 3, 2023. This contest is for youth 12 years old and under. Ten winners will be selected the week of March 6 and will win a Royal swag basket valued at $25! To participate, pick-up a coloring sheet at any Royal office or download and print a copy HERE. Completed entries need to be returned on or before March 3 and can be dropped off at any Royal office, emailed to, or mailed to RCU Foundation Rock the Riverfront Coloring Contest, PO Box 970, Eau Claire, WI 54702. WEAU 13 News is the proud sponsor of this contest. Full contest rules can be found here.


We are currently seeking sponsors for the 2023 Rock the Riverfront featuring the Charity Classic event. If you would like to sponsor, please submit a sponsorship form, or contact us.

2022 Rock the Riverfront Sponsors


Platinum Sponsors

Allied Solutions Logo
EdgeOne Logo
Experian Logo
Hoeft Builders Solutions Logo
market and johnson logo
OpenLending Logo
Visa Logo


Gold Sponsors

Access Security Logo
Pulse Logo
RuderWare Logo


Silver Sponsors