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Rock the Riverfront

Rock The Riverfront Featuring The Charity Classic Is Saturday, June 27, 2020!

Team up with the RCU Foundation to help us make a positive impact in our local communities. It’s the same Rock the Riverfront event you know and love, featuring the Charity Classic 10K and 2 mile races plus even more family fun for 2020. New this year is a virtual race option, allowing you to complete the run/walk anywhere and anytime you like!

2020 Registration

Register early to receive a discount! Registrations include a t-shirt, meal ticket, and charity vote. Team registrations allow your shirt to be customized with a team name and include entry into a prize drawing.

  • Early Bird Pre-registration is December 3 - May 10.
    • 10K & 2 Mile: $30
    • Team: $35/person
    • Youth 12 and under: $15
    • Youth Team: $20/youth
    • Virtual: $25; includes mailed t-shirt and finisher medal plus free charity vote; no meal ticket. This virtual option is perfect if you can't join us on June 27. Complete the run/walk anytime you like!
  • Prices will increase during pre-registration, which is May 11 - June 25.
  • Registration and pre-registration packet pick-up is June 26 and June 27.

2020 Charities

Each year, three charities receive Rock the Riverfront proceeds. Funds are distributed according to the number of votes each charity receives, with the first place winner receiving $15,000, the second place winner receiving $7,500, and the third place winner receiving $5,000. Each registration includes one charity vote. You may also purchase additional votes to help the organization of your choice win.

This year’s charities are:


  • We'll have inflatables, a dunk tank, face painting, sign making, and a cash grab booth. Many are FREE!
  • Food Trucks: A variety of trucks...with additional healthy options this year.

Food Truck

Finisher Medals

  • All participants who finish the run/walk events will receive a finisher medal at the finish line. Virtual participants will receive a finisher medal by mail.
  • First, second, and third place medals are awarded to the top female and male 10K and 2 mile finishers by age bracket. Place medals are awarded on-site or mailed to the registration address.
  • Age brackets are 0-10, 11-13, 14-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70-79, 80+
  • Virtual participants are not eligible to receive place medals.

Event Schedule

Friday, June 26, 2020

4:30-6:30 p.m. Pre-registration packet pick-up and registration at Royal Credit Union Corporate Center, 200 Riverfront Terrace, Eau Claire

Saturday, June 27, 2020

7:00 a.m. Same-day registration and pre-registration packet pick up

8:00 a.m. 10K Run/Walk

10:00 a.m. 2 Mile Run/Walk

11:00 a.m. ½ Mile Youth Race

11:15 a.m. ¼ Mile Youth Race

8:00 a.m. - 12:30 p.m. Family games, food trucks, music, and more!

Race Day Tips

  • Same-day registration ends 30 minutes before each race.
  • Bag drops are available to participants at no cost.
  • Strollers, dogs, and slower participants are asked to line up at the back of the starting area.
  • Parking is available in the ramp next to the Royal Corporate Center or the Eau Claire city ramp between Farwell and Barstow streets.
  • Rock the Riverfront is a charity event; no refunds will be issued.

2020 Sponsors

Visit Eau Claire CUNA
NCR Mayo Health Systems
market and johnson  


Star Telecom

Case Financial


Factual Data


Mortgage Cadence

Radian Group

Ruder Ware