Rock the Riverfront Runners and logo

Rock the Riverfront featuring the Charity Classic

Join us Saturday, June 24, 2023! The Royal Credit Union Foundation is proud to support three workforce development organizations through our Rock the Riverfront Event.

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Rock the Riverfront featuring the Charity Classic

The RCU Foundation’s Rock the Riverfront featuring the Charity Classic has something for everyone! Run or walk one of the Chippewa Valley’s most beautiful routes. Also enjoy fun, family activities in Phoenix Park, downtown Eau Claire. Proceeds from the 2023 event will benefit three workforce development organizations: Junior Achievement of Wisconsin Northwest Area, L.E. Phillips Career Development Center, and Workforce Resource, Inc. 


In-person registration includes shirt, sunglasses, bib, food truck meal ticket, charity vote, and chip timing with results posting and place medals!

Virtual registration includes shirt, sunglasses, bib, and charity vote. All items will be shipped after June 24 free of charge!

Prices are set by race distance - 10k, 2 Mile, 1/2 Mile Youth, 1/4 Mile Youth - the price is the same to participate in-person or virtually. 

The first 50 people to register will receive an exclusive Rock the Riverfront 23-ounce stainless steel water bottle valued at $25. Water bottles will be distributed with other race materials at packet pick-up or by mail for virtual participants.

If you have any questions about this race, please email us at


Early Bird Pricing: January 9 - February 28

  • 10K & 2 Mile $30
  • Youth ½ & ¼ Mile $15

Royal Pricing: March 1 - May 31

  • 10K & 2 Mile $35
  • Youth ½ & ¼ Mile $15

Classic Pricing: June 1 - June 22

  • 10K & 2 Mile $40
  • Youth ½ & ¼ Mile $15

Walk-in Pricing: June 23-24

  • 10K & 2 Mile $45
  • Youth ½ & ¼ Mile $15

Learn More About Rock The Riverfront 2023


All three will benefit, but YOU get to choose the big winner! Get one free vote with race registration. Additional votes can be purchased to help the charity of your choice win the big prize.

  • First place - $15,000
  • Second place - $7,500
  • Third place - $5,000

Unsure who to vote for?

Learn more by visiting our charity partner websites and watching their video testimonials.

Juinior Achievement Logo

Junior Achievement of Wisconsin Northwest Area
Visit the website | Watch a video

L.E.Phillips Logo

L.E. Phillips Career Development Center
Visit the website | Watch a video

Workforce Resources Logo

Workforce Resource, Inc.
Visit the website | Watch a video

Event Day Logistics

Friday, June 23, 2023

4:30-6:30 p.m. Pre-registration packet pick-up at Royal Credit Union Corporate Center, 200 Riverfront Terrace, Eau Claire

Saturday, June 24, 2023

7 a.m. Registration and Pre-registration packet pick up
8 a.m. 10K Run/Walk 
10 a.m. 2 Mile Run/Walk 
11 a.m. ½ Mile Youth Race
11:15 a.m.  ¼ Mile Youth Race
8 a.m. -12:30 p.m. Family games, food trucks, and more!

Course Maps

Race routes start and end in Phoenix Park and feature beautiful downtown Eau Claire. 

Additional Tips:

  • Parking will be available in the Galloway Street parking ramp located on the north side of the Royal Credit Union Corporate Center and the municipal parking ramp between Farwell and Barstow Streets (next to the Lismore Hotel.)
  • Walk-in registration ends 30 minutes before each race.
  • A bag drop will be available at no charge for participants.
  • Walkers and people with strollers or dogs are asked to line up at the back.
  • Awards will be given at the end of each race.

Medals and Awards

In-person participants with fastest times in their age group will win a medal!

For in-person races, 1st, 2nd, and 3rd place award medals will be given to the top male and top female 10K and 2 Mile finishers in the following age categories: 0-10, 11-13, 14-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70+

ALL youth ½ mile and ¼ mile race participants will receive a youth finisher medal. 


In addition to the race, Rock the Riverfront has some great activities for runners and non-runners to enjoy. In June we will hold our Youth and Classic Rock Hunts.  On the day of the event, Phoenix Park will be filled with food trucks, inflatables, kid’s carnival games, face painting, a balloon artist, a dunk tank, Punch-A-Prize, and a cash grab booth.  We can’t wait for the whole family to join us for all the fun while raising money for a great cause. 


image of the 2023 rocks

Classic Rock Hunt

Our popular Rock Hunt is back and starts on Monday, June 19. As usual, the Rock could be hidden in any of the counties where our partner charities are headquartered! The first person to find the Classic Rock Hunt rock will be awarded the $500 prize. To learn exactly how the Classic Rock Hunt works click here. Full contest rules can be found here.

Youth Rock Hunt

Thank you to everyone that participated in the Youth Rock Hunt in early June.  Congrats to the winners!

Photos of youth Rock Hunt Winners


We are currently seeking sponsors for the 2023 Rock the Riverfront featuring the Charity Classic event. If you would like to sponsor, please submit a sponsorship form, or contact us.

2023 Rock the Riverfront Sponsors


Platinum Sponsors

Allied Solutions Logo
EdgeOne Logo
Experian Logo
market and johnson logo
MTS Group Logo
Park'N Go Logo
Trustage Logo
Visa Logo


Gold Sponsors

Access Security Logo
ACT Appraisal Logo
Hoeft Builders Logo
Honigman Logo
Pulse Logo
RuderWare Logo


Silver Sponsors