background image

Royal Credit Union Receives Diamond Award For Outstanding Marketing, Business Development Achievements

July 10, 2020

Eau Claire, Wisconsin – Royal Credit Union in Eau Claire, Wisconsin was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

Photo of rcu.org and awardThe award was presented by the CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 35 categories ranging from advertising to community events and beyond.

Royal won the Website category for its entry, entitled Redesign for rcu.org. The objective of Royal Credit Union’s rcu.org redesign was to increase lead generation, improve search engine optimization, improve in-site search, and improve accessibility. These key elements were identified to help drive growth and retention for the credit union.

“We are honored and proud of this industry recognition,” said Brandon Riechers, President/CEO at Royal Credit Union.  “Our Marketing & Digital Experience team used their expertise and creativity, while leading a team from across the organization that collaborated to create such an exceptional website.”

“It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial CU. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.”

CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies. Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards. For more information on the Diamond Awards or to view the entire list of winners, visit the website.  

For more information about Royal Credit Union, please visit www.rcu.org.


About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 200,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology which is built on strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit www.rcu.org or call Royal Credit Union at 800-341-9911 for more information.

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.

About CUNA Councils

CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are seven CUNA Councils with a network of more than 7,300 credit union professionals. For more information, visit cunacouncils.org.