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Giving Never Melts Away Toy Drive

At Royal, our core purpose is to make a positive impact in the lives we touch. One of the ways we fulfill that purpose is through our partnership with The Salvation Army to collect toys for families in need. Typically we collect over 700 toys in our offices each year so that no family goes without presents during the holiday season, but this year looks a bit different.

As a way to keep everyone safe and healthy this year we are turning to online donations for our Giving Never Melts Away toy drive. As an extra bonus, Royal is committing to match the funds donated up to $10,000! Royal will collect and donate the funds to The Salvation Army to purchase gifts for families in need in all of the communities that we serve. Now more than ever is the time to help and support families in need. Please take a moment to make a difference, because Giving Never Melts Away!

“We are very thankful because this funding is so important to our families,” says Duana Bremer, Social Service Director at the Salvation Army in New Richmond. “The additional funds will be an extra blessing to our teens, who in normal years, are not able to be included in our Christmas program. Homeless families at our shelter are already in a tough situation and providing gifts for their children will ease their burden. I am looking forward to seeing many smiling faces on Christmas Day.” On behalf of everyone at Royal Credit Union and our partners at The Salvation Army, thank you for joining us in making a difference in our communities!


Photo of gifts at a Royal office