Royal Credit Union President & CEO Accepts New Position

Mar 27 2017 | Written By Jennifer McHugh | Director of Public Affairs and Financial Education

Royal Credit Union Board Chairman, Doug Olson, has announced the resignation of President & CEO, Rudy Pereira, effective April 14, 2017. Pereira is leaving Royal to join Premier America Credit Union in Chatsworth, CA where he will serve as President & CEO. The move will allow Pereira and his family to return home to Southern California. Premier America is similar to Royal in size, $2.5B with over 100,000 Members. Pereira joined Royal in December of 2011 and is the third CEO to lead the credit union since it was created in 1964. 

“It has been an honor to serve as Royal’s President & CEO for the past five years,” Pereira said. “I have enjoyed working with our board, executives and team members to provide exceptional service to our Members. We are a values-driven organization and take pride in our ability to offer great products and services while giving back to the communities we serve. I have enjoyed serving Royal’s Members in Wisconsin and Minnesota and I’m proud of what we have been able to accomplish for them.”

Under Pereira’s leadership, Royal identified and articulated Royal’s core purpose and values, grew over 60% in assets, increased net worth, became increasingly more efficient, improved give-back to Members through better rates, industry leading team member engagement at 98th percentile in consecutive years and eliminated 69 fees, saving Members over $15.3 million over the last five years. Royal earned several community, state and national awards during Pereira’s tenure, including being named the 2015 Community Credit Union of the Year.

“On behalf of the Board of Directors, I would like to thank Rudy for his service to Royal Credit Union,” said Olson. “I certainly understand the opportunity to return home is one Rudy couldn’t let pass and we appreciate the success he has helped the credit union achieve. Royal is well-positioned for the future because of Rudy’s visionary and laser-focused leadership. We have an experienced board and executive team in place and will navigate the transition process effectively as we continue to focus on serving our Members .”

Royal’s Board of Directors is working on transition and succession plans. Details will be announced as they are finalized.


About Royal Credit Union

Royal Credit Union is a federally insured credit union serving over 180,000 Members with 25 full service offices. Royal is driven by a core ideology which is built on strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 23 counties in Western Wisconsin or 12 counties in Minnesota. Counties served in Wisconsin include Adams, Barron, Buffalo, Burnett, Chippewa, Clark, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood.  Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Olmsted, Ramsey, Scott, Wabasha, Washington, and Winona. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit or call Royal Credit Union at 1-800-341-9911 for more information.