Royal Credit Union Rock the Riverfront Featuring the Charity Classic Registration Opens

Apr 19 2017 | Written By Jennifer McHugh | Director of Public Affairs and Financial Education

Registration is now open for the Royal Credit Union Foundation Rock the Riverfront featuring the Charity Classic, a community favorite event that is bigger and better than ever. The event takes place on Saturday, June 24, 2017 in downtown Eau Claire’s Phoenix Park, and this year it will include a 10K and 2 mile walk/run, ½ and ¼ mile kids races, “No-K” for non-runners, music, family games, and food trucks. Registration is available online at or at any Royal Credit Union office.

The day begins with the 10K run/walk at 9 a.m., followed by the “No-K” activity at 9:30 a.m. and 2 mile run/walk at 10:30 a.m. The ½ mile and ¼ mile children’s races take place at 11:15 a.m. and 11:25 a.m., respectively. The “No-K” is a new addition to the race this year. Participants start and finish the race by taking just one step. After the races, participants can plan to spend the day in Phoenix Park with music, Gordo’s Mexican and Bubbles Barbeque food trucks, and many family activities, including inflatables, face painting, a photo booth, a money-grab vault, and more.

Registration for the 10K, 2 mile, and “No-K” is $25 through May 13, $35 from May 14 to June 20, and $40 after June 20. Registration for the children’s races is $10 through May 13, $15 from May 14 to June 20, and $20 after June 20.

New this year, all registered participants will receive a free t-shirt, meal ticket, and one free charity vote. Proceeds for the event will go to our three partner charities: Feed My People Food Bank of Eau Claire, Boys & Girls Club of Chippewa Falls, and Huey’s Hideaway Children’s Museum of Medford/Colby. Registered participants will receive one free vote at the time of registration; additional votes can be purchased at $2 each. The charity with the most votes will receive $15,000, second place will receive $7,500, and third will receive $5,000.

Rock the Riverfront featuring the Charity Classic offers beautiful running routes, plenty of family fun, and the opportunity to benefit three impactful organizations. Runners and non-runners alike won’t want to miss this event!


About Royal Credit Union

Royal Credit Union is a federally insured credit union serving over 180,000 Members with 25 full service offices. Royal is driven by a core ideology which is built on strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 23 counties in Western Wisconsin or 12 counties in Minnesota. Counties served in Wisconsin include Adams, Barron, Buffalo, Burnett, Chippewa, Clark, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood.  Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Olmsted, Ramsey, Scott, Wabasha, Washington, and Winona. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit or call Royal Credit Union at 1-800-341-9911 for more information.