September 25, 2025
EAU CLAIRE, Wis. – Royal Credit Union (Royal) has named Andy Swope Executive Vice President - Chief Retail and Digital Services Officer. In his new role, Swope will oversee the integration of digital services, retail operations, product innovation, and payment solutions ensuring a cohesive, forward-thinking approach that aligns with Royal’s core purpose
“Andy’s expertise will be instrumental in guiding how we create a positive impact—both digitally and in-office,” said Brandon Riechers, Royal President and CEO. “We are excited to welcome Andy’s leadership as we continue evolving to meet the needs of our Members.”
Swope brings over 20 years of experience across the financial services and consumer industries, with a proven track record in digital strategy, product management, and technology initiatives. Prior to joining Royal, he served as Vice President of Digital Platforms and Strategic Execution Lead at U.S. Bank, where he led transformative digital initiatives focused on enhancing engagement.
“I’m thrilled to be part of the Royal Credit Union team,” said Swope. “I look forward to collaborating to develop innovative solutions that strengthen Member relationships and support sustained growth.”
Swope holds a Mini MBA from the University of Minnesota Carlson School of Management and a master’s degree in banking from the Pacific Coast Banking School at the University of Washington Foster School of Business.
About Royal Credit Union
Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit rcu.org or call 800-341-9911.
