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RCU Foundation Announces Giving Total for Virtual Rock the Riverfront Featuring The Charity Classic

July 18, 2020

Eau Claire, WI – The RCU Foundation announced that local charities will receive over $27,000 following the 2020 Rock the Riverfront featuring the Charity Classic, held virtually for the first time in 26 years. Participants were able to complete their race anytime and anywhere between June 27-July 13. Course maps were available on for those that were interested in running the traditional 2 mile or 10K routes. The virtual race attracted nearly 400 participants.

RTR LogoThe proceeds are being donated to three partner charities: Family Support Center of Chippewa Falls, National Alliance on Mental Illness Chippewa Valley and New Horizons Shelter and Outreach Centers in Whitehall. Mental health and domestic violence have emerged as two prevalent issues during the global pandemic and the event is providing support to these organizations at a critical time.  Registered participants received one free vote at the time of registration; additional votes were available to be purchased online at $2 each. Family Support Center of Chippewa Falls earned 49% of the votes and will be awarded a $15,000 donation, National Alliance on Mental Illness Chippewa Valley earned 40% of the votes and will receive $7,500, and New Horizons Shelter and Outreach Centers in Whitehall will receive $5,000 after earning 11% of the vote.

The RCU Foundation’s Rock the Riverfront featuring the Charity Classic included a 10K and 2 mile walk/run, a youth race, virtual adult and kid’s challenges, the increasingly popular Rock Hunt and lots of prizes. Save the date for next year’s Rock the Riverfront on Saturday, June 26, 2021.

About RCU Foundation

The RCU Foundation (Foundation) was established in 2012 to support organizations and initiatives in communities where Royal Credit Union operates in western Wisconsin and eastern Minnesota.  The Foundation focuses on large-scale, capital projects that help build community and create the spaces where people come together. Focus areas include education, health, and the arts. The Foundation hosts the annual Rock the Riverfront-Charity Classic event in Eau Claire. Currently, it has awarded nearly $4 million in grants. Contact for more information.

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 220,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood.  Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit or call Royal Credit Union at 800-341-9911 for more information.

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